When you are mass media was quicker learned, specific theorists worried about the brand new part which they play inside the modernization and you can argued it was the main agent for the causing invention. Lerner argued you to definitely news opened people who has actually traditional values in order to the newest “modern” business, hence coverage therefore put a desire to live in it. To possess him, mass media let the latest modernization process: “the importance of media within our idea is the fact it swells someone’s view of the world (‘viewpoint range’) along with his power to envision themselves in the and you can uncommon points (‘empathy’) with techniques that will alter step” ( Lerner 1958, 96 ). This process, he ideal, fosters information off equivalence and tolerance thanks to sympathy; empathy induces step and you may considered that you will need to imitate progressive lives. A few empirical education considering attract communities, interview, otherwise surveys men and women in the Latin The united states from new early1960s based an empirical results of news practices and you can thinking such empathy and assistance having democracy, among others (elizabeth.g., McNelly 1966 ; Rogers 1965 ; Bishop 1973 ). (more…)